Starting April 1st!

Upcoming Sessions

Every Wednesday at 12:00 PM EST • Virtual via Google Meet or Zoom

Join Us for These Sessions

Your first session is free. No credit card required.

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Month 1

Foundations & Positioning

Brand clarity, compliance-safe creativity, and market realities

Month 2

Growth Channels & Execution

Sharpen tactical skills and channel strategy

Month 3

Scaling & Leadership

Move from marketer to strategic leader

Month 4

Advanced Growth & Monetization

Drive smarter revenue, not just more activity

Month 5

Brand Moats & Trust

Build brands that survive price compression and saturation

Month 6

Future & Personal Leverage

Position yourself for what's next professionally

Foundations & Positioning

Goal: Align everyone on brand clarity, compliance-safe creativity, and market realities

April 1 - April 22

1

Customer Personas & Buying Psychology

April 1, 2026 • 12:00 PM EST

Medical vs. recreational vs. wellness audiences
Local market nuance
Mapping intent-based journeys

2

Content That Builds Trust (Not Just Likes)

April 8, 2026 • 12:00 PM EST

Education-based content frameworks
Founder-led and employee-led content
UGC in cannabis (what works)

3

Email, SMS & Owned Channels Mastery

April 15, 2026 • 12:00 PM EST

List building without ads
Automation flows that convert
Retention vs. acquisition focus

4

Community, Events & IRL-to-Digital

April 22, 2026 • 12:00 PM EST

Dispensary events
Brand partnerships & collabs
Turning community into content

Growth Channels & Execution

Goal: Sharpen tactical skills and channel strategy

April 29 - May 20

5

Influencers, Creators & Ambassadors

April 29, 2026 • 12:00 PM EST

Micro vs. macro creators
Contracting & compliance
Measuring ROI beyond vanity metrics

6

Data, Attribution & Proving ROI

May 6, 2026 • 12:00 PM EST

What metrics actually matter in cannabis
Reporting for founders & investors
Budget justification

7

Scaling a Cannabis Brand

May 13, 2026 • 12:00 PM EST

Multi-state branding challenges
Local vs. national voice
Systems, SOPs, and team structure

8

Marketing Leadership & Career Growth

May 20, 2026 • 12:00 PM EST

Becoming a CMO-level thinker
Managing agencies vs. in-house
Personal brand for cannabis marketers

Scaling, Leadership & Future-Proofing

Goal: Move from marketer to strategic leader

May 27 - June 17

9

Operational Alignment: Marketing That Scales

May 27, 2026 • 12:00 PM EST

Aligning marketing with inventory & ops
Forecasting demand
Cross-functional leadership

10

Revenue-Driven Marketing

June 3, 2026 • 12:00 PM EST

LTV, repeat rate, basket size
Aligning with ops & inventory reality
When 'more traffic' is wrong

11

Pricing, Promotions & Demand Engineering

June 10, 2026 • 12:00 PM EST

Discounting without eroding brand
Promo fatigue in cannabis
Scarcity & seasonal planning

12

Retail & Dispensary Marketing Strategy

June 17, 2026 • 12:00 PM EST

Working with dispensary realities
Sell-through vs. sell-in marketing
Field marketing & budtender enablement

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Advanced Growth, Monetization & Leverage

Goal: Help members drive smarter revenue, not just more activity

June 24 - July 15

13

Partnerships That Actually Move the Needle

June 24, 2026 • 12:00 PM EST

Retailers, brands, media, and non-cannabis collabs
Structuring win-win partnerships
Measuring partnership ROI realistically

14

Brand Trust in a Regulated Industry

July 1, 2026 • 12:00 PM EST

Transparency, education, and credibility signals
Certifications, testing, and storytelling
Avoiding "wellness-washing" and greenwashing

15

Thought Leadership & Authority Building

July 8, 2026 • 12:00 PM EST

Becoming the voice in a category or region
Founder POV vs. brand POV
PR, podcasts, earned media, and speaking

16

Product Launches That Don't Flop

July 15, 2026 • 12:00 PM EST

Launch sequencing in cannabis
Soft launches vs. big moments
Retail coordination + post-launch momentum

Brand Moats, Trust & Long-Term Equity

Goal: Build brands that survive price compression, regulation, and saturation

July 22 - August 12

17

Crisis, Risk & Reputation Management

July 22, 2026 • 12:00 PM EST

Social media blowups
Product recalls, compliance issues, bad press
Proactive brand protection strategies

18

The Future of Cannabis Marketing

July 29, 2026 • 12:00 PM EST

Where platforms & regulation are heading
What to invest in vs. ignore
AI, automation & personalization

19

Building a Marketing Org That Scales

August 5, 2026 • 12:00 PM EST

Hiring senior vs. junior talent
Agency models that work (and don't)
KPIs, accountability, and culture

20

Monetizing Expertise as a Marketer

August 12, 2026 • 12:00 PM EST

Consulting, advisory, fractional roles
Speaking, education, and IP creation
Avoiding burnout while increasing income

The Future of Cannabis Marketing & Personal Leverage

Goal: Position members for what's next — professionally and strategically

August 19 - September 9

21

Exit-Ready Marketing: Building Brands Buyers Want

August 19, 2026 • 12:00 PM EST

What acquirers look for in marketing systems
Cleaning up data, SOPs, and brand risk
Marketing's role in valuation and exits

22

Advanced Data & Attribution Deep Dive

August 26, 2026 • 12:00 PM EST

Multi-touch attribution models
Incrementality testing
Building a marketing data stack

23

International Expansion Strategies

September 2, 2026 • 12:00 PM EST

Global cannabis markets overview
Adapting messaging for different regulations
Building international partnerships

24

Capstone: Your 12-Month Strategic Roadmap

September 9, 2026 • 12:00 PM EST

Personalized action plan review
Peer feedback & accountability pairs
Next steps & ongoing community

Weekly Sessions. Transformative Strategy.

Join us for the complete journey from foundations to future-proofing your cannabis marketing career and brand.

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