Launching January 28th!

Upcoming Sessions

Every Wednesday at 12:00 PM EST • Virtual via Google Meet or Zoom

Join Us for These Sessions

Your first session is free. No credit card required.

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Month 1

Foundations & Positioning

Brand clarity, compliance-safe creativity, and market realities

Month 2

Growth Channels & Execution

Sharpen tactical skills and channel strategy

Month 3

Scaling & Leadership

Move from marketer to strategic leader

Month 4

Advanced Growth & Monetization

Drive smarter revenue, not just more activity

Month 5

Brand Moats & Trust

Build brands that survive price compression and saturation

Month 6

Future & Personal Leverage

Position yourself for what's next professionally

Foundations & Positioning

Goal: Align everyone on brand clarity, compliance-safe creativity, and market realities

January 28 - March 11

1

KICKOFF: 2026 Strategy & Industry Reality Check

January 28, 2026 • 12:00 PM EST
  • State of Cannabis Marketing (2025 lens)
  • Common mistakes brands still make
  • Group norms + mastermind goals
2

Brand Positioning That Actually Converts

February 11, 2026 • 12:00 PM EST
  • Differentiation in a saturated market
  • Lifestyle vs. product-led branding
  • Case studies (good + bad)
3

Compliance Without Killing Creativity

March 4, 2026 • 12:00 PM EST
  • Platform restrictions (Meta, Google, email, SMS)
  • What is allowed (and how to push it)
  • Workarounds that are still ethical
4

Customer Personas & Buying Psychology

March 11, 2026 • 12:00 PM EST
  • Medical vs. recreational vs. wellness audiences
  • Local market nuance
  • Mapping intent-based journeys

Growth Channels & Execution

Goal: Sharpen tactical skills and channel strategy

March 18 - April 8

5

Content That Builds Trust (Not Just Likes)

March 18, 2026 • 12:00 PM EST
  • Education-based content frameworks
  • Founder-led and employee-led content
  • UGC in cannabis (what works)
6

Email, SMS & Owned Channels Mastery

March 25, 2026 • 12:00 PM EST
  • List building without ads
  • Automation flows that convert
  • Retention vs. acquisition focus
7

Community, Events & IRL-to-Digital

April 1, 2026 • 12:00 PM EST
  • Dispensary events
  • Brand partnerships & collabs
  • Turning community into content
8

Influencers, Creators & Ambassadors

April 8, 2026 • 12:00 PM EST
  • Micro vs. macro creators
  • Contracting & compliance
  • Measuring ROI beyond vanity metrics

Scaling, Leadership & Future-Proofing

Goal: Move from marketer to strategic leader

April 15 - May 6

9

Data, Attribution & Proving ROI

April 15, 2026 • 12:00 PM EST
  • What metrics actually matter in cannabis
  • Reporting for founders & investors
  • Budget justification
10

Scaling a Cannabis Brand

April 22, 2026 • 12:00 PM EST
  • Multi-state branding challenges
  • Local vs. national voice
  • Systems, SOPs, and team structure
11

Marketing Leadership & Career Growth

April 29, 2026 • 12:00 PM EST
  • Becoming a CMO-level thinker
  • Managing agencies vs. in-house
  • Personal brand for cannabis marketers
12

Operational Alignment: Marketing That Scales With the Business

May 6, 2026 • 12:00 PM EST
  • Aligning marketing with inventory, ops, and retail reality
  • Forecasting demand without overpromising
  • Cross-functional leadership (sales, ops, finance)
  • Avoiding scale-stage breakdowns

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Advanced Growth, Monetization & Leverage

Goal: Help members drive smarter revenue, not just more activity

May 13 - June 3

13

Revenue-Driven Marketing (Beyond Top-Line Growth)

May 13, 2026 • 12:00 PM EST
  • LTV, repeat rate, basket size, and product mix
  • Aligning marketing with ops & inventory reality
  • When "more traffic" is the wrong answer
14

Pricing, Promotions & Demand Engineering

May 20, 2026 • 12:00 PM EST
  • Discounting without eroding brand
  • Promo fatigue in cannabis markets
  • Scarcity, drops, and seasonal demand planning
15

Retail & Dispensary Marketing Strategy

May 27, 2026 • 12:00 PM EST
  • Working with (not against) dispensary realities
  • Sell-through vs. sell-in marketing
  • Field marketing, budtender enablement, and education
16

Partnerships That Actually Move the Needle

June 3, 2026 • 12:00 PM EST
  • Retailers, brands, media, and non-cannabis collabs
  • Structuring win-win partnerships
  • Measuring partnership ROI realistically

Brand Moats, Trust & Long-Term Equity

Goal: Build brands that survive price compression, regulation, and saturation

June 10 - July 1

17

Brand Trust in a Regulated Industry

June 10, 2026 • 12:00 PM EST
  • Transparency, education, and credibility signals
  • Certifications, testing, and storytelling
  • Avoiding "wellness-washing" and greenwashing
18

Thought Leadership & Authority Building

June 17, 2026 • 12:00 PM EST
  • Becoming the voice in a category or region
  • Founder POV vs. brand POV
  • PR, podcasts, earned media, and speaking
19

Product Launches That Don't Flop

June 24, 2026 • 12:00 PM EST
  • Launch sequencing in cannabis
  • Soft launches vs. big moments
  • Retail coordination + post-launch momentum
20

Crisis, Risk & Reputation Management

July 1, 2026 • 12:00 PM EST
  • Social media blowups
  • Product recalls, compliance issues, bad press
  • Proactive brand protection strategies

The Future of Cannabis Marketing & Personal Leverage

Goal: Position members for what's next — professionally and strategically

July 8 - July 29

21

The Future of Cannabis Marketing

July 8, 2026 • 12:00 PM EST
  • Where platforms, regulation, and consumer behavior are heading
  • What to invest in vs. ignore
  • AI, automation, and personalization (real use cases)
22

Building a Marketing Org That Scales

July 15, 2026 • 12:00 PM EST
  • Hiring senior vs. junior talent
  • Agency models that work (and don't)
  • KPIs, accountability, and culture
23

Monetizing Expertise as a Marketer

July 22, 2026 • 12:00 PM EST
  • Consulting, advisory, fractional roles
  • Speaking, education, and IP creation
  • Avoiding burnout while increasing income
24

Exit-Ready Marketing: Building Brands Buyers Want

July 29, 2026 • 12:00 PM EST
  • What acquirers look for in marketing systems
  • Cleaning up data, SOPs, and brand risk
  • Marketing's role in valuation and exits

Weekly Sessions. Transformative Strategy.

Join us for the complete journey from foundations to future-proofing your cannabis marketing career and brand.

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